The Chinese Welcome Programme was put in place to ensure that the Irish tourism industry is best positioned to capitalise on the Cathay Pacific’s direct flights from Hong Kong to Dublin, which was launched in June 2018. Successful participants of the programme acquire the ‘Chinese Tourist Welcome’ Quality Label and are certified as a Chinese Tourist Welcome Quality Host for two years, which is renewable with branch-specific Chinese Tourist Welcome training. The programme covers modules such as Cultural Awareness, Routes to Market and Food and Beverage.”
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